Predictive Analytics in E-Commerce: Smarter Inventory & Demand Forecasting Predictive Analytics in E-Commerce: Smarter Inventory & Demand Forecasting In today’s competitive e-commerce landscape, data is no longer just a record of past performance—it is a guide to future decision-making. As online retailers scale across platforms and markets, managing inventory and predicting customer demand have become increasingly complex. For businesses investing in modern platforms and ecommerce app development , predictive analytics plays a crucial role in transforming raw data into actionable insights. What Is Predictive Analytics in E-Commerce? Predictive analytics uses historical data, statistical techniques, and machine learning models to forecast future outcomes. In e-commerce, it enables businesses to anticipate customer behavior, product demand, and seasonal trends with greater accuracy. Instead of reacting to stock shortag...